After working a decade in environmental science and oil & gas, Irene moved to Paris and then Padova, Italy; studying under various professionals in the industry. She was the first from Canada to achieve the EFCM a European Fragrance and Cosmetics Master: a double master's degree with Master of Science in Fragrance & Cosmetics and Master of Business & Management. Although she's worked in developing both cosmetics and fragrances, Irene's true passion lies in natural perfumery.
Perfume is the invisible, it is neither needed nor required yet it is loved and cherished by the French.
We've taken this passion and melded it with our Canadian roots.
The result is something Clean, Pure, Natural and Extraordinary.
FROM CONCEPT TO LAUNCH
"Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula.
Through the power of women and Mother Nature, Plume Lash and Brow Enhancing Serum was born"
Tri-it was instrumental in the testing and focus group phases in the development of our all natural chamois creme. Great people who are passionate about triathlon, and getting others involved in "living the dream".
"Sans façon, with the help of ...Master Perfumer, Irene Schnell, have faithfully recreated the scent of a place and time drawn from the individual memories of six members from the Atlantic Avenue Art Block, generously allowing us to share in the intimacy of a long moment through its particular scent."